Variety Club is proud to announce Alesha Dixon as the ambassador of the 2010 Gold Heart campaign. Now in its 19th year the Gold Heart campaign has raised nearly £20 million for sick and disabled children across the UK.

The Variety Club is a fantastic charity helping so many thousands of children and young people every year regardless of whether they are sick, have mobility problems, are disabled or come from disadvantaged backgrounds. I'm so happy to be involved in this Gold Heart campaign, where every badge you buy will make a real difference to someone's life. And remember just three badges will pay for an unforgettable day out for one of our young people. Have a heart, help a child.

Alesha Dixon

The Variety Club Children's Charity provides freedom, independence and hope to thousands of children and young people across the country. Everyday in the UK 75 children are born or diagnosed with a disability. They and their families need your support to help them fulfill their potential. Every £1 you donate will enable us to provide vital, life-changing equipment to those children that need our help.

Where to get your Gold Hearts

From the 28th of January you'll be able to buy our brand new 2010 Gold Heart from all over the country. Thanks to our corporate partner for 2010 The Co-operative group, our famous Gold Heart badge will be available in all of their food, travel, pharmacy and Britannia Building Society outlets, up and down the UK. The Variety Club are proud to be partnered with The Co-operative group throughout this 2010 Gold Heart Campaign.

You can also buy your Gold Hearts from the Variety Club website, H Samuel Stores, Cineworld and Odeon Cinemas and many outlets of the AHG/MWB Group - including Village Hotels, De Vere Venues and Resorts and Greens Health & Fitness Centres.

For all enquiries relating to Gold Hearts in The Co-operative stores, please contact Gemma Kidd on 0161 827 6903

Win two tickets to see Alesha

Enter our exclusive prize draw for your chance to see the sensational face of Gold Hearts 2010, Alesha Dixon perform live in London. This amazing prize includes a stay in a top London Hotel with dinner and breakfast for two, and we'll even throw in your travel expenses!*