Gold Hearts

Is The Force Strong Within You? Lucas Films and 20th Century Fox launch a Star Wars 2012 Gold Heart for Variety.

London, UK - Lucasfilm Ltd. and Twentieth Century Fox have partnered with Variety, the Children’s Charity to create a pin badge featuring fan favourites C-3PO and R2-D2 to raise funds for Variety’s Gold Heart Campaign that supports children and young people who are disabled and disadvantaged.  The collector’s item will be available online and for £2 at selected cinemas and retailers including H Samuel and Odeon Cinemas across the U.K from February 2012.

The campaign coincides with the all-new 3D release of Star Wars: Episode I The Phantom Menace in cinemas in February 2012

Since 1991, the Gold Heart Appeal has been Variety’s signature badge campaign in the UK and worldwide. Variety has worked with a major film company, including Paramount, DreamWorks, and Warner Bros. to design a badge based on a universally recognised film, character or celebrity that is sold online and in selected retailers across the U.K.

The Gold Heart campaign has raised over £20 million to help thousands of children and young people across Great Britain.

Marsha Rae Ratcliff, creator of Gold Hearts of the first female Chief Barker of Variety, the Children's Charity in Great Britain, said:

"The Variety Gold Heart Appeal gives love and support for disabled and disadvantaged children and young people who need our help, so please wear your Gold Heart to show you care.”

“Star Wars and Gold Hearts have both captured imaginations across generations and now we are united with our special 2012 pin badge. So to celebrate the 21^st year of Gold Hearts we ask you to feel “The Force” and support our legendary appeal to help improve the life of a child in your community.”

The appeal is supported by actor Anthony Daniels, who played C-3PO in all six Star Wars films.

Anthony Daniels said:

"In spite of Han Solo’s opinion, that golden droid, C-3PO, has been doing his very best to take care of humans in a distant galaxy for the last 35 years. Now I’m delighted to direct his efforts towards helping some younger humans have a better time on our planet."

"I’ve always wondered if C-3PO had a heart. Well, he does now!”

Buy your Star Wars Gold Heart online today!

The badge will also be available in the U.K Odeon Cinemas, Cineworld Cinemas, www.Jedi-Robe.com - The Star Wars Shop (in stores and online), H Samuel, the Leeds Building Society and DeVere Venues.